Overview
This book on retail management is written for students who are going to hold aloft the flag of Indian retailing in the future. This book has been simplified to aid easy comprehension to the underlying theories and concepts. This book goes deep into merchandise management areas of planning and buying of merchandise, pricing and retail communication, store management
and franchising components of retailing. The book also looks at the non-store retailing aspects and the emerging trends in the retailing.
Table of Contents
Merchandise Planning - Buying Merchandise - Pricing Retail Communication - Store Layout and Designing - Customer Service - Human Resource Management in Retail - Establishing Retail image - Non-Store Retailing Franchising
Review from Venkadesh Narayanan, Principal Consultant, Fhyzics
