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Overview

The study of Consumer Behaviour has become one of the most important disciplines of marketing. The last fifteen years have seen explosive growth in competition at all levels. This intense competition has led organizations to shift their focus from Mass Marketing to Individual Marketing. For many organizations, survival is at stake. The biggest challenge in the twenty first century

Overview

The Fundamentals of Manufacturing Supplement, in addition to the Fundamentals of Manufacturing, Second Edition, provides a structured review for the Certified Manufacturing Engineer examination. The curricula are consistent with the Manufacturing Body of Knowledge published by the Manufacturing

Overview

Fundamentals of Manufacturing, Third Edition provides a structured review for the Manufacturing Technologist and Manufacturing Engineer Certification Examinations. This book has been updated according to the most recent version of the Manufacturing Fundamentals "Body of Knowledge" published by the Certified Manufacturing Technologist and Certified

Overview

The Lean Six Sigma Pocket Tool book is today's most complete and results-based reference to the tools and concepts needed to understand, implement, and leverage Lean Six Sigma.

The only guide that groups tools by purpose and use, this hands-on reference provides:

Overview

The ninth edition refined its focus on the supply chain approach by blending logistics theory with practical applications and includes updated material on the latest technology, transportation regulations, pricing and other issues. Each chapter opens with "Supply Chain Profiles" vignettes introducing students to real-world companies, people and events.

Overview

The importance of a safe, reliable, cost-effective, high-quality, integral, and nimble supply chain cannot be overstated. Equally critical are the supply chain processes (e.g., strategic, procurement, quality assurance, technical, regulatory) that ensure these requirements are met. By extension, then, the supply chain professional is of paramount importance as a creator, driver,

Overview

This reference manual is designed to help those interested in passing the ASQ's certification exam for Six Sigma Green Belts and others who want a handy reference to the appropriate materials needed to conduct successful Green Belt projects. It is a reference handbook on running projects for those who are already knowledgeable about process improvement and

Overview

Whether you're a purchasing or supply management professional seeking to validate the skills and knowledge acquired through years of practical experience, or a relative newcomer to the field looking to strengthen your resume, the C.P.M. certification from the Institute for Supply Management (ISM) provides you with the means to do so.

Overview

When it comes to making your business more profitable and successful, don't look to re-engineering for answers. A better way is to apply the concept of kaizen, which mean making simple, common-sense improvements and refinements to critical business processes. The result: greater productivity, quality, and profits achieved with minimal cost, time, and effort invested.

Overview

This text/reference provides guidelines for implementing formal distribution, planning and control systems It presents distribution management as a vital part of a firm's overall strategic planning, while focusing on practical applications of the strategies discussed Coverage is also given to the impact and importance of distribution on the global market place